One design, Many variations

A newsletter is one of the first projects I did for Roger C. Parker. It created his signature "look" to go with his new book and was expanded into many formats. Please read my branding book for the complete story.

What is "unity"? We think of words like harmony, agreement, united, whole ... I think this is the ultimate goal for design. Your design should be a reflection of your company, all working together to create a look and feel but all work as a whole.

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Unity

Balance

Relevance

Emphasis

Contrast

Appropriateness

Repetition

Consistency

Simplicity

White Space

Postcards

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Focused

Alignment

Hierarchy

Readability

Information Rich

Ebooks

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Type

Color

Images

Graphic Elements

Details

Presentation Template

Stationery

Website & Blog

I've created many pages for Roger's site. I've narrowed my list down to the top 10 favorite webpages I designed for Roger. Roger uses a content management system for his website. What I did was designed a few templates and a blog for him which enables him to do his own site update and maintenance.