C
O
N
C
E
P
T

Unity

Balance

Relevance

Emphasis

Contrast

Appropriateness

Repetition

Consistency

Simplicity

White Space

  Click image to see a larger version  

C
O
N
T
E
N
T

Focused

Alignment

Hierarchy

Readability

Information Rich

C
O
M
P
O
N
E
N
T

Type

Color

Images

Graphic Elements

Details

readability: This one seems like a no brainer. The ultimate success of your design really boils down to readability. The purpose for design is to facilitate communication. You are guiding your reader through the design.

Readability at work:
This was a 16 page newsletter (scroll over the picture to see the back). You can view all the pages here. Notice how I facilitated things for the reader by compartmentalizing the information and that at a glance you know what the article is about.