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Unity

Balance

Relevance

Emphasis

Contrast

Appropriateness

Repetition

Consistency

Simplicity

White Space

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Focused

Alignment

Hierarchy

Readability

Information Rich

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Type

Color

Images

Graphic Elements

Details

informationrich: Designing a piece with a lot of information can sometimes feel impossible. Information rich is not about overwhelming or bombarding your reader with a lot of content. The key is organization.

Information rich in action:
This is a religious website that presented pertinent news. The first thing I did was to separate all the information in categories and assigned colors to them. This just made the rest fall into place. Notice that I created the banner and chose the colors with the audience in mind.