C
O
N
C
E
P
T

Unity

Balance

Relevance

Emphasis

Contrast

Appropriateness

Repetition

Consistency

Simplicity

White Space

  Click image to see a larger version  

C
O
N
T
E
N
T

Focused

Alignment

Hierarchy

Readability

Information Rich

C
O
M
P
O
N
E
N
T

Type

Color

Images

Graphic Elements

Details

typography: This first component sets the mood for the piece. The selection of type is the first choice in creating the look you want for your piece.

Type at work:
I had to write and design a two-page article for a school magazine (scroll over image to see the back). It was on typography and I decided not to use pictures or any images — just type.