C
O
N
C
E
P
T

Unity

Balance

Relevance

Emphasis

Contrast

Appropriateness

Repetition

Consistency

Simplicity

White Space

  Click image to see a larger version  

C
O
N
T
E
N
T

Focused

Alignment

Hierarchy

Readability

Information Rich

C
O
M
P
O
N
E
N
T

Type

Color

Images

Graphic Elements

Details

GraphicElements: I use graphic elements to create a distinctive look and to add more interest to a page. These include: bullets, boxes and lines.

Graphic Elements in Action:
Here is an information rich flyer from a repeat client (scroll over the image to view the back). This piece was used in three ways: as a brochure, as a PDF download and as a faxed form.