Finally, a copywriter, sales, and marketing expert who knows…

Secrets That Will Force an Avalanche
of Customers Through Your Doors,
Begging You To Take Their Greenbacks
…Without You Even Having To
Lift Your Pinky Finger!

These are the moneymaking tricks none of the experts is telling you
(…because they just don’t have a clue)

Why do some businesses become an amazing success, in record time, with little effort—while some try everything they can think of and hardly attract enough customers to pay their bills? If there was a way to make more people that see your website or ads become paying customers, how much more would you earn as a result?

Most business owners who contact me have never stumbled upon this information and as soon as I’ve steered them in the right direction, their bank account has experienced a massive cash infusion. If you read every word of this article, I will share with you specific tactics you can use to get the improved results you’ve been looking for.

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	“I have known Karen for more than ten years. She is an extraordinary negotiator with an uncommon gift for analyzing business situations and then crafting unique options that serve all interests.” Harvey Goldstein President The Halengroup

You will learn…

• An amazing proprietary marketing system that guarantees you 5-figure profits every month — even when the economy sticks.

• A proven profit-making blueprint — designed and rigorously tested by an experienced marketing expert — and customized for your business.

• How to create a pioneering strategy for effortlessly doubling or tripling sales, attracting hordes of new customers, outperforming your competitors, and earning several hundred thousand dollars or more per year.

• Where to get the scientific formula that will show you exactly how your business can break away from the pack on the Internet igniting break-through results.

• How to swamp your business with the profitable, high-margin customers you want, at an incredibly low cost per lead...regardless of economic conditions.

• Techniques that will deliver an absolute flood of customers to your business, that keep coming back begging you to buy again, and again.

Have You Ever Heard Of These Mistakes?

Have you ever heard of these mistakes?

• Business owners spend weeks putting together a marketing promotion, they’re all excited, perhaps they even order extra inventory, maybe even take on extra staff expecting a hoard of hungry buyers to come flooding through their doors or causing their phone to ring, but it’s silent as a morgue.

• These people get shell-shocked, the next time they need to drum-up customers they’re afraid to even put their toe in the water. Or, there are the people just starting-up a business. They’ve figured out every aspect of how to run the business, but when it comes to finding ways to get customers to walk in the door they just freeze-up.

• Sometimes these people feel paralyzed, afraid their next promotional effort will fail too? They feel defeated, like giving-up. Like hiding their head under a pillow and having a good cry, because no matter what they try…visitors still turn-up their noses and walk away.

• Some businesses have discovered the web and decided to splurge and pay for website traffic. These folks have an absolute tantrum when their agencies fast-talk them into programs like this, continuing to siphon hard-earned dollars from their bank accounts, only to deliver wimpy returns.

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	“I found Karen to be especially strong with customers. She is excellent at building rapport and finding a connection so that meetings went from a typical 'sales call' to more of a collaborative planning session, engaging the customer at every level.” Asad Ahmed Managing Director, Starwood Hotels & Resorts

• Some folks could not understand why everyone said they loved their ads, they mailed out the postcards, and the response they received didn’t even cover the postage costs.

• Some marketers have launched radio commercials that everyone in the station thought would blow the roof right off the building, but when these spots aired, the phones were so silent you could hear a pin drop.

• Some people spend thousands of dollars on print advertising in local newspapers and magazines, but have no idea whether these ads really worked.

You don’t need a secret service agent to tell you that this secret knowledge equals power.

Proven Business-Building Results

In today’s economy, it pays to make every marketing communication count.

But do yours?

From time to time, business owners feel like they need a second set of eyes and ears when planning, creating, and implementing, effective direct mail, advertising, and public relations programs.

Let’s face it, it’s easy to spend a bundle designing a pleasing website, or creating a beautiful advertisement and promoting it like crazy. But all the visitors and impressions in the world isn’t going to do much good if potential customers just click away or turn the page, because the message isn’t compelling enough to make them stay, let alone, buy what’s being sold.

I will help you discover…

• The three major differences between marketing online and through direct mail, and what you need to do in each case to make your cash registers hop.

• A trick, some people call below the belt, which will help you convert more leads to sales.

• A secret technique, you can use on your website that will double your conversion rates, completely hands-off.

• The mistakes you need to avoid when you place an ad online or in a newspaper, that the agencies and the media will never tell you…because they just want your money and don’t care about the results.

• Psychological tricks to use when you design your website which will deliver a tidal wave of visitors.

• 3 ways to avoid investing thousands in the poorly designed advertising campaigns.

• How to get thousands of hot content ideas delivered directly to your inbox.

• In less than 5 minutes, you can learn how to generate more inquiries from your print advertising campaigns.

• A little-known piece of information you can use to determine which vertical industries or narrow target markets to pursue.

• 3 easy ways to produce sales brochures, catalogs, case histories, and other marketing literature that will sell tons of your products and service instantly.

• The single best way to create direct mail offers, packages, and campaigns so responsive you will be scrambling to fill the avalanche of orders.

Understanding how to make money flow into your business is a Science…it just doesn’t happen by accident. Certain guidelines must be followed in order for copy to really, make-the-sale.

If it was so easy…why do so many businesses go under? In order to make sure this doesn’t happen to you, you need to take major action.

I should not have to convince you that if you follow these guidelines, just about anyone can achieve commercial success from their marketing communications — with statistical certainty.

Clearly, an incredible opportunity for you — but only if you take the first step.

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	“What I loved most about working with Karen is that she made my job easier by being open to suggestions, pleasant to work with, and it helps that she's a great communicator, of course. Her sole interest was creating the best website out there.” Maria G. Nozza, Designer My Graphics Notebook

Maybe you’ve felt the usual sources of assistance —

• Inexperienced freelancers,

• Newspapers

• Radio Stations

• Madison Avenue advertising agencies,

• PR firms

—were not focused on solving your particular problems, lacked the specific knowledge you require, didn’t understand your product or service, charged unreasonable prices, or were just not interested in creating promotions that really brought you the results you deserve.

Wage Your Own Ad Agency Boycott!

Let’s face it you work hard! Obviously, the last thing you want to do is throw your hard-earned money away on ineffective marketing.

Many business owners like you have been disappointed after spending thousands of dollars with high-powered advertising agencies, only to receive a measly trickle of customers.

Most agencies can’t deliver the results they claim. They convince you “branding” is the only solution for you and you end up spending more and more money…with no positive impact on your bottom line.

These agencies just don’t care, why should they? They love customers like you… You’re their meal ticket!

So what should you do?

The Right Kind Of Marketing…Delivers A Flood of Customers!

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	“I have been fortunate to work with Karen Callahan on many marketing and sales efforts for American Express. She is a person who understands the trends, capitalizes on effective partnerships, and executes all responsibilities with quality and precision. She listens to her customers, then converts those ideas into plans, and takes action to complete them to achieve your goals.” Jean Austin Director of Management American Express Company

How would you feel if you had a sales letter or website that made you so much money...it almost made you feel guilty?

What if I could tell you…

• How to build a moneymaking system raking in $150,000 in 30 days… $250,000 in 45 days… or even a million in just a few months?

• The insider secrets to creating a marketing system, that sends a stampede of profitable customers into your business…regardless of economic conditions.

Would you be interested?

Imagine being overwhelmed with customers…buried in a blizzard of phone calls and orders.

Turn your business from a frustrating disappointment, to the fabulous success you’ve always dreamed. I have to warn you though, you may have to find some additional help, or consider opening new locations, to handle the flood of business you will get.

I should not have to tell you effective copywriting, and marketing services have done this for so many others. If you are serious about building your business, you should call me. We can talk about how this can work for you!

Finally, the Life You Deserve

What will you do with the extra money you will earn next month?

Picture yourself enjoying the smiles and pleased looks of admiration on the faces of your closest friends and relatives, as your business becomes a break-through success.

Your financial problems vaporize instantly and you will be able to enjoy the luxuries you never could before.

A vacation home on the Riviera, the Ferrari you always denied yourself, and the pleasure of knowing that you can have just about anything you want…because you have all the money you need.

If you’re interested in finding a way to turn your business into a consistent, money-making venture, I can help you.

I dare you to read this entire letter and not change the way you sell today.

Tricks NOBODY Teaches…

Clearly, by now you know there are some tricks that will improve the return-on-investment of your marketing if you only knew them. Now that you have read this far, I’m sure you realize, you need to call me so you can learn…

• 13 Secrets of A Successful Order Form – If you employ these tactics you will immediately to boost your orders by up to 300%, and virtually eliminate the probability of people changing their minds about ordering.

• A headline-formatting trick that can instantly raise your response rates by 28%.

• The top 2 reasons people don’t buy what you are selling…and how you can easily fix that problem.

• Product pricing that will influence people to buy what you sell.

• How a great headline can be 17 times more effective, than a so-so headline.

• How to get people to click, sign-up, read, register, order, subscribe or do any other thing you want them to, to grow sales.

• How to develop marketing communications with sizzling, attention-grabbing ad copy, irresistible free reports, newsletters and ezines, and auto-responder messages…that will dramatically boost your website sales.

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	“Her breakthrough-thinking, novel use of existing ideas, and new approaches improved business performance contributing a double-digit increase in revenues.” Robert Marshall Director American Express Company

• How to take poor performing web copy apply a few psychological tactics, and your website becomes a virtual gold mine.

• How modern brain science, can improve the persuasiveness of your marketing communications and turn tire-kickers into loyal repeat customers.

• The top 5 words you should avoid in your copy. When you use these words, you will eliminate all chances of ever making a sale.

• Website mistakes can cause customers to leave your site before making a purchase. If you are making one of these mistakes, clients are leaving your site...with your money still tucked in their wallets.

Imagine lounging around on a beach, sipping your favorite beverage, the biggest challenge of your day being whether to go for another swim or take a nap before dining out at yet another fabulous restaurant…

I’m sure you will agree it beats working another 14 hour day.

How could this be possible?

Well, once you streamline your business’ ability to attract and retain customers, you’ll be able to do more of the things you love, because your business will be dumping money into your bank account automatically.

If your business needs a cash infusion, I can help.

Writing specialties include:

I also prepare other marketing materials clients need to sell their products and services to businesses and direct-response buyers.

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	"Working with you for over five years was an amazing experience; you are one of the Smartest Marketing Executives I have ever worked with. You are creative and full of energy. You could easily sell ice to an Eskimo! Your quick thinking successfully launched our products to market, under budget and ahead of schedule. I especially appreciated your effective leadership; you can lead any team to sales excellence!" Elizabeth Blakeman Vice President Indirect Sales Channel American Express Company

Secrets of Effective Copy

Who are you, why do you matter, what makes you different? You launch marketing efforts designed to answer these questions, among others. Convincing strangers to buy, sell, or work with you succeeds only when the right voice reaches out one person at a time with a persuasive, focused and credible story.

What’s the most important piece of any marketing campaign? The story you tell, of course.

Nothing matters more…

Clients worldwide have repeatedly sought my help on a wide range of projects.

Why?

Customers love my work. They love the service, and most of all, they value my approach to customer-focused content. They seem to like the versatility I bring to projects — from an unconventional creativity, to a serious white paper analysis, to imaginary storytelling, and everything in between.

People say I’m fun to work with. Writing projects require focus, patience, collaboration; a sense of humor helps too.

Experience Matters

Clearly, there is no substitute for experience. I’m Karen Callahan and I have spent the last 20 years of my career as a sales, copywriting, and marketing consultant.

I specialize in…

• Developing and Negotiating Sales Strategies,

• Marketing Campaigns,

• Providing Team Leadership,

• Writing Copy…Business-building copy
  —that get's results.

While you are sitting there reading this letter you begin to understand why you can’t afford not to get everything that life has to offer.

I specialize in analyzing situations, creating the right solutions, and persuading others to act the way you want them to…

The American Express Company hired me in 1986, employed me for 20 years doing this. At one point, they called me a “Top Gun”. Back then, they used to bring me in to negotiate the toughest deals. The deals no one else could negotiate. Specializing in developing unique solutions to difficult business problems. The campaigns and strategies I developed made my company, and clients, millions.

Before joining American Express and during my time there, I continued to fine-tune my professional skills through education. I received a Bachelor’s degree in Merchandising from the University of Tennessee, a Masters of Business Administration from Marymount University, and an Executive Management Degree from Babson University.

Professional advancement over the next 20 years landed me in my final position of Regional Vice President, for Eastern United States Account Development team.

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	“In the time that I worked with Karen, she was always an inspirational leader. It was clear that she had a strong vision of where she wanted her team to go, and yet she was able to give her people the freedom and flexibility to drive their results and grow as individuals themselves. Karen took me from strength to strength, perhaps giving me the most ability to grow as a leader that I have ever had.” Asad Ahmed Managing Director Starwood Hotels & Resorts

In this role, my responsibilities included:

• Developing Business Development Strategies,

• Providing Motivating Team Leadership

• Maximizing Return-on-Investment

Over the 20+ years I worked there, I made them a fortune. I really enjoyed my work there…but then it dawned on me.

Why not do this on my own?

After some reflecting, it occurred to me that some additional professional copywriting, consulting, direct marketing, internet, and graphic design training would be a beneficial addition to my existing skills. So I signed-up and completed a variety of courses with the American Writers and Artists Institute.

Courses completed include:

• Accelerated Program for Six-figure Copywriting

• Masters Program for Six-figure Copywriting

• Secrets of Writing for the Internet

• Secrets for Writing for the Financial Market

• Secrets for Writing for the Fundraising Market

• Secrets for Writing for the Health Market

• Direct Marketing University

• Graphic Design Success

• Resume Writing Success

• American Consultants League

• Secrets of the B2B Market

• Secrets of the Self-Help Markets
  

In addition to these courses, I have completed a variety of courses created by today’s experts.

Some of those include:

    1. Internet Marketing — Ed Dale and Frank Kern

    2. Copywriting Template/Break-through Copywriting — David Garfinkel

    3. Web Copywriting Mastery Course — Maria Veloso

    4. Scuttlebutt & Copywriting Sweatshop Series, Insider's Club— John Carlton

    5. Six-figure Mentoring Program — Harlan Kilstein and Tina Lorenz

    6. Inner Circle— Dan Kennedy

Research studies have shown that when you study with experts it gives you incite only experience can provide.

I have studied the teachings of premier Copywriting, Sales, Marketing, Internet Marketing, and Leadership skills development experts for more than 20 years. During this time, I have been able to assimilate the things I have learned and apply them to real world problems. I have a broad range of success in applying these principles whether it be working with employees, clients, potential clients or cross-functional teams.

Some of the industry legends I have studied, include David Ogilvy, Eugene Schwartz, Robert Collier, Claude Hopkins, Victor Schwab, John Caples, Bob Stone, and Ron Jacobs.

Current day experts continue to produce awe, inspiring, multi-million dollar results for their clients today. I have studied the work of these individuals and am continuing to learn and apply their techniques to my copywriting and marketing approach.

They include:

So what does this mean for you?

As a consultant for your business, I am a knowledgeable and experienced professional not only in the field of Copywriting but also in virtually all areas of Business Development.

I look forward to discussing with you how what I have learned can benefit you.

The calendar is usually booked these days but if you send me an email or give me a call, we can discuss your needs and fit you into my schedule. If you are ready, call me at (000) 000-0000 or email me at email@Cox.Net.

The Psychology of the Niche

Working with customers in a variety of niches has exposed me to many insider secrets most marketers never learn. I implemented business development solutions for Cross-industry Business-to-Business and Business-to-Consumer establishments all over the world.

Private sector clients come from a variety of industry segments and include not only small mom and pops, but also Fortune 100 and 500 businesses’. Managing clients of all sizes and from all types of niche categories, has helped me understand the unique needs these clients and which solutions really drive revenues.

Some industry categories include:

The work with Federal government agencies, State Departments of Economic development and Trade Associations throughout the United States continues to deliver a positive return-on-investment to these organization’s bottom lines. My work with one Public Sector client continues to earn them in excess of two billion dollars annually.

In addition to developing sales, marketing, and business development strategies, I have delivered presentations and seminars on Consulting, Sales Negotiation, Financial Analysis, Direct Marketing, and Philanthropy for numerous corporations and associations.

Don’t Be Shut Out When You Need Help!

My schedule only allows me to select 2 to 3 jobs to work on each month. I like to make sure and give my customers the quality they deserve.

If you’re serious about creating sales copy, marketing plans, sales strategies, or need consulting that produces the kind of results that will literally blast the doors off of your competition you better contact me quickly if you want a good shot at getting on my calendar.

I’ll warn you right upfront, I’m not cheap…but I am one of the best. So if you want record-breaking results, call me. You will probably make back my fee in the first day, and then some.

I wonder how long it will take you to call me to learn these secrets?

Each work project is unique. Once you share your needs I will provide you a quote and we can agree on how to move forward. You can email me at email@Cox.Net with the specifics of your project. Please leave me you contact phone numbers (day and night) where you can be reached, your specific time zone, and the best times to call.) I will call you to discuss your project in more detail.

If you just cannot wait, you should call me at (000) 000-0000 and tell me about your project right away. Remember the more you share with me, the better your results.

Don’t Even Think About Calling If…

1. You want to send SPAM emails
2. You’re promoting something illegal or misrepresenting your product
3. You want used car prices

TIME SENSITIVE BONUS OFFERS... 1st Free Bonus: One-Year Follow-Up Access! A secret e-mail address no one else gets. Being able to drop me an e-mail with a question means you will never be left hanging when you need to get my marketing advice. I will answer your question as fast as I can. (Same-day replies are typically the rule.) You will have the best advice money can buy, from one of the most respected and fastest-thinking direct marketers on the planet. You get the same attention regular paying clients do. 2nd Free Bonus: 10% Off Your Next Order If… I like to thank good customers like you for their business. So, for a limited time each client that refers a new customer to me that places an order, will receive 10% off their next order. So act quickly, because 10% off…can really add up!

You need to try me for your next sales letter, direct mail package, feature article, press release, ad, or brochure so you will make more money faster.

Right now, I receive most of my clients by referral and my schedules filling-up quickly. So, call now! If I don't feel that I can skyrocket your sales, I'll tell you up front. Otherwise, hang on for an exciting ride!

Call me to learn these amazing secrets and arrange for your personal consultation now!

Your marketing partner,

                   
Karen Callahan, MBA, CPC

P.S. Remember you will learn insider secrets to creating Sales and Marketing programs that will absolutely flood your business with so many profitable customers you will have to call for help!

P.P.S. Mom and Pops, Fortune 100 and 500 companies, and cross-industry businesses have made millions of dollars working with me over the past 20 years.

P.P.P.S. Don’t forget to take advantage of the time sensitive 10% off bonus offer.

P.P.P.P.S. If you have an immediate need call me right now at (000) 000-0000, or email me at email@Cox.Net. There’s no charge to discuss your job or give you a cost estimate…and no obligation to buy.

P.P.P.P.P.S. Copy changes are FREE within the first 30 days after return of the original copy.

P.P.P.P.P.P.S. Remember to get a complimentary review of your website!

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