C
O
N
C
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P
T

Unity

Balance

Relevance

Emphasis

Contrast

Appropriateness

Repetition

Consistency

Simplicity

White Space

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C
O
N
T
E
N
T

Focused

Alignment

Hierarchy

Readability

Information Rich

C
O
M
P
O
N
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N
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Type

Color

Images

Graphic Elements

Details

repetition: Repetition is not about repetitive work. The repetition of elements in a design will reinforce the total look of your piece.

Repetition in action:
A newsletter 2-sided (scroll over sample to see the back) for an up-and-coming entrepreneur. It's to be electronically distributed. This was also expanded into tip sheets and special reports.