CaseStudies:

I tried distilling my design philosophy into 20 principles divided into three categories.

Each principle has its own page and accompanying sample from my portfolio that demonstrates that concept in action.

If you want to see any of the samples in a larger version, just click on the sample.

C
O
N
C
E
P
T

Unity

Balance

Relevance

Emphasis

Contrast

Appropriateness

Repetition

Consistency

Simplicity

White Space

C
O
N
T
E
N
T

Focused

Alignment

Hierarchy

Readability

Information Rich

C
O
M
P
O
N
E
N
T

Type

Color

Images

Graphic Elements

Details